Pudding Media Closes $3 Million Additional Investment

Funding to Establish Company’s Asia Headquarters in Singapore

SAN JOSE, Calif. - Jul. 20, 2009 – Pudding Media, the mobile advertising company, today announced that it has secured additional funding of $3 million led by Opus Capital and BRM Capital. The company will use the additional funding to expand its presence in Asia and establish its headquarters in Singapore.

“We are already providing mobile advertising technology and services to the leading operators in APAC through our advanced targeted mobile advertising platform, and close relations with the leading advertising agencies,” said Ariel Maislos, Pudding Media CEO and co-founder. “Pudding Media addresses the major concerns of mobile operators looking to add advertising revenue by providing valuable expertise and turnkey advertising solutions.”

In the coming months, Pudding Media will expand its presence in APAC and establish its headquarters in Singapore. Pudding Media is working closely with leading mobile operators and premium publishers to provide SMS based, and Mobile Internet advertising solutions throughout the region.

“Our growth in APAC is strong, because of our deep commitment to our customers. We have decided to shift our headquarters to Singapore and continue our expansion in APAC”, added Ruben Eduardo Maislos, Head of Business Development and co-founder. “We are moving people and resources away from North America and focusing extensively on APAC.”

“Pudding Media is leading a very important shift in advertising. As brands keep looking for deep engagement with their consumers, and consumers spend more time with their mobile phone. Mobile Advertising is the perfect combination of high reach and engagement” said Emmanuel Allix, Managing Director APAC for Pudding Media. “By combining high reach with advanced targeting technology on the mobile phone, Pudding Media is creating a new language of engagement. Targeted-reach is the best way to influence today’s consumers, and interact with the vibrant economy of APAC.”

“We're proud to have the continuous support of Opus Capital and BRM as investors in Pudding Media,” said Ariel Maislos.
Pudding Media is a leading mobile advertising company with an exclusive focus on enabling and selling premium carrier-based inventory. Pudding Media offers a turn-key, full-service solution that includes a technology platform, regional and local ad sales teams and ad operations services.

About Pudding Media

Pudding Media is a San Jose-based leading mobile advertising company with an exclusive focus on enabling and selling premium carrier-based inventory. Pudding Media enables mobile operators to rapidly build a profitable advertising business by providing a turnkey mobile platform and ad sales services. Our platform manages the entire campaign lifecycle and places demographically and behaviorally targeted ads across all mobile channels - SMS, MMS, USSD, Mobile Web, voice calls and video.  To brands & agencies, Pudding Media offers premium mobile advertising inventory allowing targeted branding, direct response, or lead-generation campaigns. Our services include strategy, trafficking, profiling, targeting, serving, and reporting capabilities.

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