News

TrueMove and Pudding Media Partner to Launch Mobile Ad Service in Thailandd

Thailand and Singapore –March 17th 2010 TrueMove, a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider has partnered with Pudding Media to launch a comprehensive mobile advertising service tailored to meet the marketing needs of Thailand’s premium ad agencies and brands. 

Under the terms of the agreement, Pudding Media, APAC’s leading mobile ad network, will provide TrueMove with a turnkey mobile advertising solution that includes a cutting-edge carrier-grade platform, a highly experienced local advertising sales force and extensive ad operations services. The Pudding Media unified platform plans, tracks and delivers targeted campaigns over the whole spectrum of mobile channels including SMS, MMS, Mobile Web, Video and Ring-back Tones.

With the launch of the new mobile advertising service TrueMove will be able to provide advertisers with mass-reach advertising, characterised by pinpoint targeting for maximum relevancy, on a medium that offers the furthest reach, the highest ROI and the deepest engagement,.

TrueMove was seeking to enhance the user experience of their subscribers while creating strategic alliances with Thailand’s top agencies and brands. Piroon Paireepairit, True Corp's Director of Multimedia Services Content and Marketing notes: “Having established ourselves as one of Thailand’s leading mobile operators we are looking forward to partnering with Pudding Media, a premium mobile marketing solutions provider with a wealth of experience and a reputation for spearheading innovation with fully managed, highly relevant advertising campaigns.”

Ariel Maislos, Chief Executive Officer of Pudding Media, commented today: "
As the largest mobile ad network in Asia Pacific, we are very much looking forward to extending our reach in Asian markets, through partnering with TrueMove. We are
delighted to have reached this agreement with one of the largest mobile operators in the region, and anticipate a rewarding and productive relationship. With Thai mobile phone penetration far outstripping every other medium, Pudding Media is wholly committed to making the most of this exciting opportunity to make mobile the region’s primary advertising media”.


For Further Information:

Ariel Maislos, CEO, Pudding Media
Singapore

One Raffles Place, #18-01 OUB Centre, Singapore 048616

Tel. +65-64911166 Fax. +65-31257406

www.puddingmedia.com

 About TrueMove

TrueMove, a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 15 million subscribers (March 2009) throughout Thailand.   TrueMove’s vision is to create a pioneering wireless hi-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage coupled with quality and best value services, which make TrueMove more than just a mobile phone operator. Leveraging its relationships with True Corporation and the CP Group, TrueMove offers unique integrated products and services to the Thai market. For more information, visit http://www.truemove.com/or www.truecorp.co.th

 About Pudding Media

Pudding Media is the leading full service Mobile Advertising solutions provider in APAC. Pudding Media partners exclusively with mobile operators and premium publishers in Asia to provide advertising sales and platform services. Pudding Media supports trough our Ad Network advertising in SMS, MMS, In-Application and Mobile Internet with banner and text ads.

Pudding Media has partnered with the leading mobile operators in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam to provide Mobile Advertising services. To brands & agencies, Pudding Media offers premium mobile advertising inventory allowing targeted branding, direct response, or lead-generation campaigns. Our services include strategy, trafficking, profiling, targeting, serving and 24x7 analytics & reporting capabilities. Pudding Media is headquartered in Singapore and has regional offices in Bangkok, Hanoi, Jakarta, Kuala-Lumpur and Manila.

For more information, please visit www.puddingmedia.com or contact us at media@puddingmedia.com