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Pudding Media at VAS ASIA 2008, July 11 2008

Pudding Media is proud to participate in and sponsor VAS ASIA 2008, the 4th Annual Conference & Exhibition. Meet our team at the LeMeridien New Delhi, India on July 11 2008

Over 260 million people in India now own mobile phones & this is expected
to reach 500 million by 2010. India is the fastest growing cellular market in
the world - With ever rising cellular subscribers; Voice is increasingly becoming
a commodity. Service Provider's are experiencing low ARPU's and high subscriber
churn rate.

Propelled by the need to bring in service differentiation, operators are bringing
new value added services in order to satisfy the growing demand of Indian consumers.
Value Added Services is increasingly a growth area which helps the operator to
maximise revenue and grow his ARPU'S as well. There is an increased transformation
of business models with an aggressive focus on value added services. Presently Mobile
VAS accounts for 10% of the operator's revenue, which is expected to reach 18%
by 2010. This is attracting wireless operators, handset manufacturers, content developers,
music & film companies, cartoon artists, game makers and musicians for ring tones, music,
gaming, sports, mobile imagery, WAP, wall papers, logos, SMS based contests and streaming
audio & video. The revenue from mobile value added services has already touched 4600 crore.

Now into successful 4th year, VAS Asia 2008 International Conference & Exhibition created
the best forum in the country for all players of the value chain!